O2 business mobile customers will see a change in the brand slogan for first time in two years.
O2 is to inject £5 million into a new brand refresh, which sees it introduce a new advertising slogan to its nationwide campaign, aimed at both consumers, and business mobile customers.
The 'It's your O2' tagline, launched in May 2006, will be replaced by 'We’re better, connected', which will feature on all O2 branding from now on, including business mobile contract communications.
A new advertising storyline, depicting creatures communicating within an underwater community, launches on April 10 through a range of media including TV, outdoor, cinema and online.
O2 UK marketing director Sally Cowdry said: "We've had incredible success with the O2 brand over the past six years, quickly establishing it as a leading UK brand.
"But we need to keep the brand fresh, reflecting changing market conditions and customer priorities. Customers are very much at the heart of our business but the role of O2 in their lives is changing. So our focus is now on empowering and enabling them to connect better to the people and things that matter."
O2 is to inject £5 million into a new brand refresh, which sees it introduce a new advertising slogan to its nationwide campaign, aimed at both consumers, and business mobile customers.
The 'It's your O2' tagline, launched in May 2006, will be replaced by 'We’re better, connected', which will feature on all O2 branding from now on, including business mobile contract communications.
A new advertising storyline, depicting creatures communicating within an underwater community, launches on April 10 through a range of media including TV, outdoor, cinema and online.
O2 UK marketing director Sally Cowdry said: "We've had incredible success with the O2 brand over the past six years, quickly establishing it as a leading UK brand.
"But we need to keep the brand fresh, reflecting changing market conditions and customer priorities. Customers are very much at the heart of our business but the role of O2 in their lives is changing. So our focus is now on empowering and enabling them to connect better to the people and things that matter."